Floristry Enterprise and Consultancy
An in-depth study of running and working within a floristry practice. Students will develop the ability to identify issues affecting the success of floristry enterprises and develop appropriate solutions. Students will appraise floristry enterprises and develop a business model which could be used for self employment on completion of the course. This module will also develop the students’ ability and professional competency in marketing themselves so as to deliver and manage consultancy services within a legal and ethical framework.
Global Issues in Floral Art and Design
This module aims to support and encourage ambitious design work, research and development through understanding international/global development and trends in the floral industry. This module allows students to research an area in detail. It need not be directly related to a floral art and design. The Tutor will guide the student as to suitable topics to enable them to find sources of information. The research project might be in a particular specialism that may be progressed upon graduation.
Personal Planning and Career Development
To further develop an understanding of career development in the floristry and floral design industries. Students will develop a plan for their future career and set targets within this. Students will gain an understanding of marketing and self-promotion for professionals within the industry. Students will develop their own philosophy of design and create a final professional portfolio which echoes this. Self-promotional marketing materials to enhance exhibitions in other modules will be produced. Students are encouraged to work with other professional specialists as a client including photographers, graphic designers and web site technicians.
This module will allow students to research an area in detail. Students will become specialise in one aspect related to a floral art and design. The Tutor will guide students as to suitable topics to enable them to find sources of information. The dissertation might be in a particular specialism that the student wishes to progress upon graduation
Floral Art (Double module)
This module is a largely practical one. Students will develop their own techniques drawing inspiration from a range of international floral designers/artists. Students will gain experience in large scale public exhibitions to communicate their personal style and ethos of design. Students will develop technical competence in a wide range of international floristry skills.
- Entry requirements
- Learning and assessment
- Professional accreditations
- Special requirements
Foundation Degree or HND in a related subject or 2 years (one at Level 4 and the other at Level 5) of Honours Degree work in a related discipline achieved at ‘merit’ standard or above. Career experience plus evidence of study skills may also be considered. Applicants with alternative equivalent qualifications will also be considered positively.
Applicants for whom English is a second language must be able to demonstrate proof of International English Language Testing System (IELTS) at level 6.0 (with no component score lower than 5.5) or equivalent.
All offers may be subject to successful interview.
Learning and assessment
Lectures, seminars, one-to-one tutorials, studio professional development, live briefs, exhibitions.
Exhibition assessments, presentations, VIVA and Professional Discussion, professional portfolio design/website, social media and marketing, research folios, professional working documents.
Myerscough College host an Annual Floral Art & Design Exhibition. Students studying the BA (Hons) Professional Floristry & Floral Design course exhibit at this event as a final year research led project.
Study tours may include:
• British Floral Association FleurEx Trade Show
• Holland Study Tour
• Covent Garden/London Study Tour
• Brugge ‘Winter Happenings’ Fleur Creatif Show
• Finland Cultural Exchange with sister college
• RHS Tatton Flower Show
• RHS Chelsea Flower Show
• Harrogate Spring & Autumn Flower Shows
• WorldSkills competitions
• World Association of Flower Arranging Societies Annual Show
• National Association of Flower Arranging Societies shows/club nights
• American Institute of Floral Design Annual Symposium – USA
What work experience can I get?
Students will be expected to exhibit their work in a public environment. Students will also work on live briefs with relevant floristry enterprises both on an enterprise and consultancy level.
The course is structured to ensure that lectures are built around the peak periods of Christmas, Valentine’s Day and Mother’s Day to enable students to be active within the industry at these times. A variety of opportunities are constantly given to students to work as part of the floral events team at Myerscough. Students will develop their communication skills at a national and international level by communicating with Professional Trade Bodies and at research conferences.
Students successfully completing this course may go on to:
Arts Health MA/PGDip/PGCert
Surface Pattern (with placement) MA/PGDip/PGCert
Post Graduate Certificate of Education (PGCE)
The course aims to provide students with the opportunity to work at graduate level in the floral design industries. It promotes an ethos of self-development and reflection of practical and technical floristry and enterprise skills. Module content emphasises the importance of career development and planning throughout. Examples of possible careers include:
• Floral Artist
• Self-employed with own business
• Freelance Floral Designer
• Exhibition work
• Floristry/Design lecturer
• Buyer/Designer for multinational stores
British Florist Association, City & Guilds, National Association of Flower Arranging Societies.
1 Equipment and/or Clothing: floristry toolkit & sundries, workbox, camera, apron, personal uniform.
2 Hidden Costs: materials for assignments, eg floral design constructions & display items, portfolios, sketchbooks, transport costs. Entrance fees to exhibitions/visits, flower shows and competitions.
3 Flower/Plant Materials: an annual set budget for flower and plant materials will be awarded to each student. However, for certain assignments students will be required to gain additional sponsorship for this or to provide their own.
Additional costs for items that are essential for the course include:
· Floral design tools and equipment - £300
Additional costs for opportunities and items that are optional for the course include:
· Camera and tablet/laptop - £200