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Level 2 Certificate in Digital Marketing

About the course

The TQUK Level 2 Digital Marketing course is ideal for those who wish to develop their knowledge and understanding of Digital Marketing. The programme is designed for those who desire to form a foundation due to little or no previous digital marketing experience.

Learn the basics of marketing strategy including social media, Email and SEO (Search Engine Optimisation) as part of marketing campaigns.

Learning Method

Studying via distance learning means you can choose when and where you study as long as you meet the identified unit deadlines.

This Course is Available:

The course is 100% online and on demand. Each unit has a deadline but learners can complete the programme at any time before this deadline at a time that fits around existing commitments. Learners must have access to a laptop, computer or tablet (phones cannot be used) and have internet access.

What you will Learn

This course is split into four manageable units:

Unit 1: Social Media for Business

  • Section 1: Understanding the range of social media platforms available for use by business
  • Section 2: Knowing how to use social media platforms to engage an audience
  • Section 3: Understanding the role of social media in building brand reputation

Unit 2: Email as a Promotional Tool for Business

  • Section 1: Understanding how email campaigns can help businesses reach and engage their audience
  • Section 2: Planning an email campaign
  • Section 3: Understanding the role of data protection regulations when implementing email campaigns

Unit 3: Digital Marketing Review

  • Section 1: Understanding the role of digital marketing
  • Section 2: Knowing how to review the effectiveness of digital marketing
  • Section 3: Knowing how to use outcomes of digital marketing effectiveness reviews

Unit 4: Understanding Search Engine Optimisation for Business

  • Section 1: Understanding the principles of Search Engine Optimisation (SEO)
  • Section 2: Knowing how Search Engine Optimisation benefits business
  • Section 3: Knowing how to use Search Engine Optimisation to benefit a business

Unit 5: Digital Marketing for Business

  • Section 1: Understanding the role of digital marketing in business
  • Section 2: Understanding how digital promotion is achieved
  • Section 3: Producing a plan to promote a business through digital channels
  • Section 4: Knowing how to use online presence to raise funds and cut costs


  • Gain a nationally recognised qualification
  • Help you create a long-standing career pathway in your chosen industry
  • Courses are delivered as distance learning, allowing you to choose when and where to study


This course is FREE as long as students meet the below criteria. We will also need proof of earnings OR benefits. If you are employed please can you email in copies of the past 3 months or payslips or a P60. If you are self employed your most recent set of verified accounts or an SA302 or a contract showing your income amount. If you are unemployed and claiming Universal Credit then please provide evidence of this through a statement or official benefit letter. These will be checked by the college and held securely.

  • Funding Criteria

    * Eligible to live and work in the UK (or a refugee)

    * 19+

    * Not a prisoner or on remand

    * Not studying on a further or higher education course or a traineeship or an apprenticeship.

    Entry Criteria

    Learners are expected to be IT literate

    All applicants will be asked to take an online English assessment prior to enrolment.

    Learners should be able to commit sufficient time to complete the course. it will take people differing amounts of time to complete this course however the published course hours are 120.

Are you looking to take up an activity, gain qualifications for employment or volunteering, or improve your existing skills?

We have a range of course available for you at our Croxteth Campus in Liverpool. Find out more about our free courses in the Liverpool City Region.

Booking Forms

If you are booking courses as an individual please book and pay through the online system linked to each course website.

If you are booking any courses for multiple employees or are submitting a company booking please use this form.

If you are booking multiple 'Online Short Industry Courses please use this booking form.